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Research papers

Panels

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Heinrich Pemsel, John Parfitt
June 15, 1982
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Citation

Pemsel and Parfitt (1982a, June 15). Panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panels


Research papers

Changing individual needs and the world of fashion

Fiorucci has always tried to interprete the evolution and the sudden chances in the tastes of the younger generation, therefore the first part of this paper will deal with how this problem has been handled in the past. Subsequently, by means of...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Elio Fiorucci
June 18, 1980
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Citation

Fiorucci, E. (1980a, June 18). Changing individual needs and the world of fashion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-individual-needs-and-the-world-of-fashion


Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research papers

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People
Author: Susan A. Fisher
June 15, 1980
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Citation

Fisher, S. A. (1980a, June 15). The symbolism of fashion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-symbolism-of-fashion


Research papers

Enlargement of the product profile with the utilization of production experience gained in co-operation

Summing up it can be stated that on the basis of the experience gained in co-operation FEKON could usefully be experimenting to appear on the domestic market which was aided by the carefully prepared marketing programme, and the proper evaluation of...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Lazlo Molnar, Magdalena Hoffmann, Dezso Molnar
August 28, 1977
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Citation

Molnar, Hoffmann and Molnar (1977a, August 28). Enlargement of the product profile with the utilization of production experience gained in co-operation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/enlargement-of-the-product-profile-with-the-utilization-of-production-experience-gained-in-co-operation


Research papers

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Gábor Hoványi
August 28, 1977
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Citation

Hoványi, G. (1977a, August 28). Marketing model for decision making in strategic planning . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-model-for-decision-making-in-strategic-planning-


Research papers

What's fashion all about, and does it really matter anyhow?

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Susan P. Douglas
June 15, 1976
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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-


Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

Fashion merchandising

This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Martin D. Callender
December 4, 1974
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Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fashion-merchandising-